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Managing price changes and marketing spend

The Marketing Investment Payback Calculator

How much can you afford to spend?   How much extra will you have to sell to pay for that investment in marketing activities, salesmen, showrooms etc, before you make any money?

“This is very good at calculating a projected market budget. It's OK listening to those selling marketing who say it will only cost X amount of pounds. But this device calculates how much more you have to earn to make those marketing activities profitable.”
-- Mr Roger Woodward, Co Director, Apex Windows

“The marketing tool is very good and I would use it for any new one-off marketing ventures. Again you can see how much you needed to sell to make it a worthwhile exercise.”
-- Mr Chris Reeks, Trade Sales Manager, Modplan Ltd, Newport

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