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PR & marketing

Public relations   Most commonly PR is used as shorthand for advertising, literature and promotion, and for many that's all it is. A lot of PR is poor and ineffective. However, well managed, strategic PR that addresses long and short term issues can make a real difference to a company's ongoing performance and its competitive edge. Get your PR wrong and it is harder to grow and achieve the prices and profits you want.   More...

Fact based marketing   Marketing that makes a difference depends on facts, not gut feelings or whimsy. Think of marketing as similar to your monthly management accounts - in order to be used efficiently, they must derive from accurate and meaningful analysis of company performance rather than imagination or creative accounting. Fact-based marketing is research plus marketing and PR.   More...

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