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“Welcome to the online home of Marketing Matters, a monthly series of articles sponsored by Network Veka, and featured in the leading trade journal Window Industries. You can view and print previous articles, and as the series progresses you'll have access here to a complete archive. If you have particular questions or issues in which you are interested then use the search facility here.”

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Look to the skies for new business opportunities

There has been a marked increase in companies proclaiming the impact the weather has on sales. Clothing chains in the US, including names such as Gap, are blaming unusually high Novermebr temperatures for slumps in sweater and coat sales. Wal-Mart is still experiencing the effects of Hurricane Katrina, which drove up sales in the South Eastern US as people restocked. Along with record downpours in November in parts of the Pacific North-West, the company's average 2.6% year-on-year increase in same store sales is almost respectable.

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